Landscaping website design in St. Augustine.

The split between old and new is worth stating outright, because the customer is trying to work out which kind of company you are. Somebody with a historic property is checking whether you have dealt with approvals and old construction before; somebody in Nocatee is checking that you can work to a builder’s standard and a timetable. A page that pretends both are the same job loses both.

• Your towns, named.The site says which towns you actually cover, so the search and the job line up.St. Augustine Beach · Ponte Vedra Beach · Nocatee · Hastings · Palm Coast
• No office to visit.We are a service-area business; the work happens on the phone and over email.

Your customer does not have the words. They cannot say regrade, drainage, or bark dust depth, so they write "the back is a mess" and hope. Meanwhile the work runs on a calendar everyone in town shares — spring clean-ups, mowing season, fall pruning — so the week the inquiries pile up is the same week for every crew, and the jobs go to whoever answered. And in a lot of markets, plenty of the inquiries are not in English.

• The website chat answers in the evening and at weekends, asks what needs doing and hands the request to a person while you are still on a mower.
• Its first question does the describing for them — regular maintenance, something dying or browning, or an overgrown yard that needs a reset — because "the back is a mess" is not a job yet.
• Built in English and Spanish when your customers need it, the website and the chat both, not a translated menu.
• On Growth, the Marketer drafts Google Business Profile posts with photographs of your own jobs, for you to approve. Landscaping is chosen locally, off pictures.
• A website that shows the work you actually did, with the town on it — the thing a neighbor recognizes.