ROI calculator · your numbers
ROI calculator: how many extra jobs does it have to win?
Divide what a plan costs a month by the gross profit on one of your jobs. That is the break-even, and it is the one number here that needs no guess about us.
Nothing you type is sent anywhere. The math runs in your browser, and there is no email wall.
Your numbers · nothing is sent anywhere
What a typical job invoices at
What you keep after materials and labor
Calls after hours or mid-job, and forms nobody answered
Of the inquiries you DO answer, how many become jobs
Starter pays for itself at
under 1 extra job a month
$149 a month, against $600 of gross profit on one job at your numbers: 0.25 of one job.
Year one, website included: under 1 job a month. The 5-page website at $1,195, paid once, plus 11 monthly payments. Your first month is free with the build — the monthly starts 30 days after you sign.
Already walking out
$5,200 a month, at stake
5 missed a week is 22 a month. At a 40% close rate that is 8.7 jobs, or $5,200 of gross profit nobody got the chance to win.
Winning back 5% of that covers year one.
We do not claim a share of that. Nobody can honestly tell you what proportion of missed inquiries turn into jobs in your business.
The worked example
One example job, against every plan.
Take one job with $600 of gross profit in it — an example, not an average. This is how much of that one job each plan's month costs.
The job it has to win
One extra job. From the customer's side.
The finished work, in the life it goes back to.
Lawn care 
Pool service 
Roofing 
Tree care
The missed ones
The chat is what answers them.
The “already walking out” panel is the part the chat is for. It comes with Starter, Growth and Platinum Service, not with Mini.
It asks your trade's first question
At any hour, on your website. Not a form, and not “leave a message”.
It writes the job down
A name, a number and what they need reach you as a request.
A person confirms
It never prices, promises or diagnoses over chat. You decide.
Start here
Run it against your own business.
Tell us the business name
And a way to reach you. No card, no password.
We hand-build a real home page for your business
Free, in 12 to 48 hours. A person runs these numbers with your real figures if you want them to.
You look at it, then decide
If you want the rest, we build it. If not, you owe nothing.
The assumptions
Every assumption, stated.
Which price does it use?
The plan you pick, straight from our published prices: Mini is $49 a month, with no bots; Starter, with the chat and the leads, is $149 a month; Growth, every bot on staff, is $249 a month, the same for every trade; Platinum Service, where our team does the work on top of everything in Growth, is $949 a month. The website is a separate price, paid once: the 5-page website, $1,195; the 10-page website, $1,895; the Complete custom build, $2,995.
Does it count the website?
Both ways. The big number is the ongoing month. Year one adds the website you pick, paid once, and counts the months actually billed: Your first month is free with the build — the monthly starts 30 days after you sign. That is counted on Mini, Starter and Growth, and not on Platinum Service. That comes with every build; two months free for committing to a year is a separate offer. That second offer is not in this arithmetic.
Are the starting numbers an industry average?
No. They are there so the page is not blank. We have no verified source for a typical job, margin or close rate in your trade, so we do not publish one. Move every slider to your own figures.
Why 52 ÷ 12 and not four weeks?
A month is 4.33 weeks. Treating it as four quietly understates a year by a whole month of missed inquiries.
What does gross margin mean here?
What you keep from a job after materials and labor, before overheads. If you use your net margin instead, the break-even gets more conservative, not less.
What won't you tell me?
What share of your missed inquiries the chat turns into jobs. We do not know your business, and anyone who quotes you a percentage for it is guessing. Break-even is the number that needs no guess.
Starting from a problem instead of a number? What's actually going wrong