Pricing · websites, monthly packages and extras

Website pricing for trade businesses. Every figure, published.

Two separate parts: a website you pay for once and keep, and a monthly package you choose on its own. No quote call to find out what it costs.

We hand-build a real home page for your business, free, in 12–48 hrs. No card.

A pool service website we built, on a laptop
The same website on a phone
Shown: Sandhill Pool Service, a sample business we built a site for.

Your website paid once · yours to keep

Your monthly package month to month

Starter

Starting with bots

$149a month

First month free — billing starts 30 days after you sign

Your Google listing and local directories set up, the chat answering, your marketing platform to post and see all your analytics in one place, and 15 minutes of work a month. Found, and answered.

No other bots — the rest of the staff is on Growth.

What comes with it
  • Everything in Mini: your website kept up, with hosting, security updates and SSL
  • Your Google Business Profile set up
  • Your local directory listings
  • The AI chat on your website, answering customers day and night
  • Every lead emailed to you
  • Your marketing platform: make posts to your website and your Google Business Profile, all from one place
  • Continuous updates for AI search: your posts go from the platform to your website and your Google Business Profile, keeping your business current for the people searching and the assistants that read it
  • One platform for your posts and leads, where your customers come from, and your ads if you add Google Ads
  • If you add Google Ads: see your Google Ads analytics, your spend each day and your keywords, day by day or across any date range, from the same platform
  • 15 minutes a month of website and Google Business Profile work. It does not roll over to the next month.
Start with a free home pageStart here

Growth

Full bots

$249a month

First month free — billing starts 30 days after you sign

Everything in Starter, plus every bot for your trade, the referral program and 30 minutes of work a month — answered and followed up.

What comes with it
  • Everything in Starter, plus:
  • Every bot on staff for your trade
  • Your posts drafted for you to approve, for your website and Google Business Profile. Nothing goes out until you say so
  • The Ad Manager checks your Google Ads spend every morning, if you run ads
  • The referral program
  • The lead form, wired to you
  • The staff tools: scheduling, crew and documents
  • 30 minutes a month of website and Google Business Profile work (Starter has 15 minutes). It does not roll over to the next month.
Start with a free home pageSee the chat it runs

Or have us do it all our team does the work

Platinum Service

Done for you

We do it all for you, because you just don't have any time.

$949a month

Month to month, like every package. We do the work every month. We don't promise rankings or results.

Want Google Ads too? Add it to this plan or any other.

Start with a free home page
  • Everything in Growth, plus:
  • We write and publish four posts a month on your Google Business Profile
  • Four articles a month written for your website and published on it
  • Ongoing local SEO work on your site and Google profile
  • We keep your site running and fix what breaks. It's monitored
  • Security updates and SSL, as on every plan
  • 45 minutes a month of website and Google Business Profile work (Growth has 30 minutes). It does not roll over to the next month.
  • A report every month, written by us
  • One platform for your posts and leads, where your customers come from, and your ads if you add Google Ads
  • Our own team does the work, with no middleman between you and the people doing it

The website is paid once; the monthly package is separate.

Your first month is free with the build — the monthly starts 30 days after you sign. That comes with every build; two months free for committing to a year is a separate offer.

Every plan is run and monitored by Bots on Staff — real people, using AI, for a fair price.

Online payment opens soon. We'll send a payment link with your demo.

À la carte

Extras, priced on their own.

None of these is a package. Each one is added to the website or the monthly you already chose.

  • Extra build hours

    $155/hr

    Website and Google profile work past what the package includes. Starter includes 15 minutes a month, Growth 30 minutes and Platinum Service 45 minutes; Mini includes none. It does not roll over to the next month. This is the rate past it.

  • Extra pages

    $99–$129

    Listed at $129. Added to any website, with no monthly of its own.

What you get

What each part gets, shown.

Real captures of sites we built. Every business in them is a sample.

A roofing company's website we built, on a laptop
Shown: Halyard Roofing, a sample business we built a site for.

Your website

Paid once, and yours to keep.

A website of your own, built for your business.

  • 5-page website · $1,195 — The same build, just smaller
  • 10-page website · $1,895 — The same build, twice the pages
  • Complete custom build · $2,995 — From scratch, your way

The website is paid once. The monthly package below is chosen on its own.

Open the sites we build
A drain and sewer company's website we built, on a phone
Shown: Benchmark Drain & Sewer, a sample business, on a phone.

Mini · No bots

$49/mo

Your website kept up, and nothing else to pay for.

  • Your website kept up: hosting, security updates and an SSL certificate

Not in it: No chat, no staff, no marketing — add those any time.

Open the sites we build
A pool service website we built, on a phone, with its chat open asking what the pool is doing
A landscaping website we built, on a phone, with its chat open asking what the yard is doing
The chat on two of our demonstration sites. Scripted: nothing typed into them is sent.

Starter · Starting with bots

$149/mo

Found where people look you up, and a chat that asks your trade's first question.

  • Everything in Mini: your website kept up, with hosting, security updates and SSL
  • Your Google Business Profile set up
  • Your local directory listings
  • The AI chat on your website, answering customers day and night
  • Every lead emailed to you
  • Your marketing platform: make posts to your website and your Google Business Profile, all from one place
  • Continuous updates for AI search: your posts go from the platform to your website and your Google Business Profile, keeping your business current for the people searching and the assistants that read it
  • One platform for your posts and leads, where your customers come from, and your ads if you add Google Ads
  • If you add Google Ads: see your Google Ads analytics, your spend each day and your keywords, day by day or across any date range, from the same platform
  • 15 minutes a month of website and Google Business Profile work. It does not roll over to the next month.
  • No other bots — the rest of the staff is on Growth.

The chat never books, prices or diagnoses. The inquiry reaches you as a request and a person confirms.

Everything in Starter

The staff

  • Shop Helperbody shops only
  • Receptionist
  • Quoterbody shops · comes with Growth
  • Marketer
  • Reviews on your pages
  • Reporter
  • Ad Manager
  • Scheduler
A body shop estimate drafted from four customer photos, waiting for a person to approve it
For body shops, comes with Growth: an estimate drafted from a customer's photos, waiting for a person to approve it. Sample shop, illustrative numbers.

Growth · Full bots

$249/mo

The AI staff for your trade, set up and run for you.

  • Everything in Starter, plus:
  • Every bot on staff for your trade
  • Your posts drafted for you to approve, for your website and Google Business Profile. Nothing goes out until you say so
  • The Ad Manager checks your Google Ads spend every morning, if you run ads
  • The referral program
  • The lead form, wired to you
  • The staff tools: scheduling, crew and documents
  • 30 minutes a month of website and Google Business Profile work (Starter has 15 minutes). It does not roll over to the next month.

Would you rather our team did the work? Platinum Service is everything in Growth, with our people doing it, at $949 a month.

Want a complete custom build, with your own brand on it? The custom build has its own page.

The demos

See one in your trade.

26 finished demonstration sites. Press any of them.

The part nobody publishes

What you own, and how you leave.

The domain

It is registered in your own account, in your name. Not ours, not resold to you, not held against the bill.

Your Google Business Profile

You are the primary owner. We are a manager on it, and you can remove us without asking anybody.

The website

Yours to keep, and it stays up. The chat and the marketing are the parts that stop with the service.

Getting out

Thirty days’ notice, any time. The website is paid for once, so the monthly package is month to month from the very first day — no minimum, unless you choose two months free in exchange for a year.

Territory

One company per area.

We build for one company in your trade, in your part of town — not four. Your trade, your area; never the whole metro. When yours is taken, it’s taken.

Start here

See yours before you pay anything.

  1. Tell us the business name

    And a way to reach you. No card, no password.

  2. We hand-build a real home page for your business

    Free, in 12 to 48 hours.

  3. You look at it, then pick a package

    If you want the rest, we build it. If not, you owe nothing.

A roofing company's home page we built, on a phone
A hand-built home page: Halyard Roofing, a sample business.

No card, no password. Your details stay with us.

Questions

Straight answers.

Which package is mine?

There are two separate parts. The website is paid once — from $1,195. The monthly package is chosen on its own. If you only need the website kept up, Mini: hosting, security updates and the SSL certificate, no bots. If you also need to be found and answered — your Google listing, the local directories and the chat taking every inquiry as a lead, with your marketing platform: posts and all your analytics in one place — Starter. If you want everything in Starter plus every bot on staff for your trade and the referral program, Growth. If you want all of that and would rather our team did the work — the posts, the SEO, the reviews and the upkeep, with a report every month — Platinum Service, $949 a month.

How much work time comes with each package?

Starter includes 15 minutes a month, Growth 30 minutes and Platinum Service 45 minutes; Mini includes none. It does not roll over to the next month. It covers changes to your website and your Google Business Profile. Hosting, security updates and the SSL certificate are never drawn from it. Past it, extra build hours are $155 an hour.

What does Google Ads cost, and who pays for the clicks?

Setting it up is $299, once, and managing it is $249 a month, on any plan. Your ad budget is paid by you directly to Google, on your own card. Our $249 is only for managing it. Your dashboard shows your ad spend, clicks and keywords, updated every day, and you can look at them day by day or across any date range. Growth's Ad Manager watches an ads account you run yourself. This is our team setting up your ads and running them for you. We don't promise clicks, leads or positions.

Why can't I just sign up online?

Because we build it with you: your site, your Google profile and, from Starter up, a chat that knows your business. First we hand-build a real home page for your business, free, in 12 to 48 hours, so you see it before any money moves.

When does the monthly start?

Your first month is free with the build — the monthly starts 30 days after you sign. The website is paid when you sign. That comes with every build; two months free for committing to a year is a separate offer.

How do I pay?

Online payment opens soon. We'll send a payment link with your demo.

Is the chat really AI, or someone typing?

It is AI, and it asks the questions your trade asks first, then takes the customer's name and number around the clock. It never books, prices or diagnoses over chat: the inquiry reaches you as a request and a person confirms. The chat comes with Starter, Growth and Platinum Service, not Mini.

Can I edit or reject what the bots draft?

Yes. Posts and follow-ups are drafted for your yes. Nothing is sent on its own. For body shops, every photo estimate waits for a person to approve, edit or reject it.

What if I want to leave?

The website is yours to keep, on your own domain. The chat and the marketing stop with the service. Thirty days’ notice, any time. The website is paid for once, so the monthly package is month to month from the very first day — no minimum, unless you choose two months free in exchange for a year.

Who do I call when something breaks?

A real person, the same business day. We are not a 24/7 call center, so we tell you that instead of promising a hotline that doesn't exist.

Has anyone actually run this?

Yes. It was built inside our own San Diego body shop, and it runs that shop every day, with real customers.

A different product

Custom work and the sports team app.

Priced on its own, not a package above. The team app is built and running: the schedule, who is actually in for Saturday, and the roster in English and Spanish, instead of four group texts.

See the sports app running · Ask about a custom build

The team app on a phone: the club crest, the team name, the weather call and Make your own team.