A craftsman in a work apron sanding a white window sash on sawhorses

A Sanford handyman, not a contractor

Small jobs done properly since 2014, and a straight answer about the ones that belong to a licensed trade.

A written price first

Agreed before anyone picks up a tool. No surprises on the invoice.

The whole list, one trip

Save the small jobs up. We bring the parts and work top to bottom.

Licensed work, named

Wiring, plumbing or A/C? We tell you which trade before we start.

Insured & tidy

Drop cloths down, dust cleaned up, and a year on our labor.

Our story

Started with one truck and a long list

Dale started Chalkline in 2014 after twenty years as a finish carpenter, fixing the small things his neighbors on Park Avenue couldn’t get anyone to come out for.

The name is the tool: a chalk line snaps a straight mark you can trust. That’s the idea behind the whole business. A straight price before we start, a straight answer about what we can and can’t do, and work that’s square when we leave.

Today there are four of us, still working out of Sanford, still taking the jobs that are too small for a contractor and too fiddly to leave.

Hands holding an old wooden tool tote with a hammer, chisels and a brush — **Square when we leave**Every visit ends with a walk-through of the list.

By the numbers

Twelve years of small jobs

2014Started in Sanford

9,400+Jobs off people’s lists

4.9From 186 reviews

1 yearOn our labor, in writing

Who comes out

The four of us

Owner

Dale

Reads every list and writes every price. Finish carpenter by trade; doors and trim are his favorite.

Lead handyman

Marcus

TV mounts, drywall and the turnovers. Fast, tidy and the one landlords ask for.

Handyman

Ray

Fences, gates, decks and storm panels. Happiest outside, even in August.

Office

Teresa

Answers the phone, confirms your day and sends the photos when a list is done.

A mother and two daughters sitting together on painted porch steps

Sanford · Seminole County

Let’s get your list done.

Send it in the chat or call Teresa. Dale writes the price himself.

Send your job list Call (656) 236-2374

We built this one. The next one has your name on it.

What the chat on this page is doing

Type the job list one line at a time and it sorts each job as it lands — ours, a licensed trade’s, or the owner’s call. Say ceiling fan and it tells you that in Florida even swapping a fan means connecting two wires, so it goes to a licensed electrician at $0.00.

It takes a name and a number and hands it straight over. Nothing here is held, booked or confirmed, and it will not price the job.

What it costs

website from $1,195, paid oncebots from $149 a month

The whole number, on the page. We build your first page free, on your own name, in 12–48 hrs — you look at it before any money moves.

What comes with it

Your Google Business Profile set up
Your local directory listings
A chat on your website that answers customers day and night
Every lead emailed to you
Your marketing platform: make posts to your website and your Google Business Profile, all from one place
Continuous updates for AI search: your posts go from the platform to your website and your Google Business Profile, keeping your business current for the people searching and the assistants that read it
One platform for your posts and leads, where your customers come from, and your ads if you add Google Ads
If you add Google Ads: see your Google Ads analytics, your spend each day and your keywords, day by day or across any date range, from the same platform
Every bot on staff for your trade
Your posts drafted for you to approve, for your website and Google Business Profile. Nothing goes out until you say so
The Ad Manager checks your Google Ads spend every morning, if you run ads
The referral program
The lead form, wired to you
The staff tools: scheduling, crew and documents
30 minutes a month of website and Google Business Profile work (Starter has 15 minutes). It does not roll over to the next month.

It does not roll over to the next month.

Mini $49 a month (no bots) · Starter $149 a month (starting with bots) · Growth $249 a month (full bots). The website is priced on its own, paid once.

What you own

The website is yours to keep, on your own domain. The chat and the marketing stop with the service.

Thirty days’ notice, any time. No year, no lock.

One company per area. When yours is taken, it’s taken.