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This page is part of the full site. We build the home page first, then every page in the menu when you say go.

Rain beading into tight droplets on a freshly polished dark roof

What a ceramic coating does, and doesn’t

A plain reading of what a coating is, what it can’t do, and what to ask about before you decide. We don’t put numbers on it: ask us, and a person looks at your paint first.

Measured, panel by panel

Paint depth read on every panel before a pad touches it.

A written paint report

The readings and every line of work, yours to keep.

We come to you

Your driveway, office or apartment lot, on the visit days for your zip.

Lovebug & water-spot safe

Etching lifted chemically first, never scrubbed off.

It does

Take the hit first

  • Sits between the paint and the day. Lovebugs, bird mess and sprinkler minerals meet the coating first, and a prompt wash matters more than ever.
  • Stops dirt gripping, so washing needs less contact and puts in fewer swirls.
  • Adds a layer against UV, the main thing that ages clear coat here.
  • Dries faster, so less standing water leaves spots.

It doesn’t

Work miracles

  • Stop rock chips. A stone off a truck goes straight through. That is paint protection film.
  • Make a brush wash safe. Bristles scratch a coated car as readily as any other.
  • Fix the paint underneath. Swirls under a coating stay there until it is polished off.
  • Heal itself. Some films do, with heat. Coatings don’t.
A hand wiping the rear quarter of a dark gray car with a yellow microfiber towel

Reading the label

What a number on a bottle means

It is the maker’s figure, not a promise from us.

How long a coating lasts depends on how the car is washed and where it is parked. We don’t quote a figure and we don’t offer a warranty on one. Ask us about coatings and a person talks it through with you.

What wears any coating

  • Automatic brush washes
  • Strong alkaline or acid cleaners, including most touchless-wash soaps
  • Sprinklers on well water hitting the car daily
  • Bird mess and lovebugs left for days in the sun

Care

Looking after a coated car

  1. First days

    Ask us how long to leave a fresh coating before the first wash. A person tells you.

  2. Washing

    Hand wash with a pH-neutral shampoo and two buckets, or our maintenance wash.

  3. Sprinklers

    Keep the car out of them if you can: mineral spots are the thing to avoid.

  4. Questions

    Ask us. A person looks at your car and answers for that car.

Questions

Coating questions

Should I get a coating?

Ask us about coatings. A person looks at the paint first, because a coating covers whatever is underneath it, and tells you whether one suits your car.

Is a coating worth it on an older car?

It depends on the paint and on how long you will keep the car. A person looks at it and tells you honestly, and sometimes the answer is that a sealant is enough.

Verity Detail Studio · Tampa

Wondering about a coating?

Ask about a coating and a person will look at the paint first, then tell you what suits your car.

Bots On Staff · built for shops like yours

We built this one. The next one has your name on it.

What the chat on this page is doing

Ask about swirl marks and it tells you the truth: they are thousands of shallow scratches in the clear coat, clear coat is finite, and a thin panel gets refused rather than chased.

It takes a name and a number and hands it straight over. Nothing here is held, booked or confirmed, and it will not price the job.

What it costs

website from $1,195, paid oncebots from $149 a month

The whole number, on the page. We build your first page free, on your own name, in 12–48 hrs — you look at it before any money moves.

What comes with it
  • Your Google Business Profile set up
  • Your local directory listings
  • A chat on your website that answers customers day and night
  • Every lead emailed to you
  • Your marketing platform: make posts to your website and your Google Business Profile, all from one place
  • Continuous updates for AI search: your posts go from the platform to your website and your Google Business Profile, keeping your business current for the people searching and the assistants that read it
  • One platform for your posts and leads, where your customers come from, and your ads if you add Google Ads
  • If you add Google Ads: see your Google Ads analytics, your spend each day and your keywords, day by day or across any date range, from the same platform
  • Every bot on staff for your trade
  • Your posts drafted for you to approve, for your website and Google Business Profile. Nothing goes out until you say so
  • The Ad Manager checks your Google Ads spend every morning, if you run ads
  • The referral program
  • The lead form, wired to you
  • The staff tools: scheduling, crew and documents
  • 30 minutes a month of website and Google Business Profile work (Starter has 15 minutes). It does not roll over to the next month.

It does not roll over to the next month.

Mini $49 a month (no bots) · Starter $149 a month (starting with bots) · Growth $249 a month (full bots). The website is priced on its own, paid once.

What you own

The website is yours to keep, on your own domain. The chat and the marketing stop with the service.

Thirty days’ notice, any time. No year, no lock.

One company per area. When yours is taken, it’s taken.

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